Toytopia

We were approached by AP-Live, in-coordination with ZH-Productions to create a unique experience for guests of Toys R’ Us’s new experiential launch, Toytopia. We were tasked with creating an immersive visual experience that took users on a train ride out of this world. 

The journey begins departing from a steam-punk train station. The guests are taken on a ride through a futuristic city, over rolling hills while picking up speed, warping through a wormhole and emerging out through space filled with floating toys and landing on the amazing Toytopia planet.